Is Programmatic Advertising on the Open Web Truly F*cked?
The digital advertising landscape is shifting from programmatic open web advertising to direct brand-publisher partnerships. Learn more!
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Adam Hua
Mar 12, 2025
If Content is King, Then Video Volume is Queen: The Algorithmic Advantage.
Discover why video volume is the secret weapon for digital dominance in 2025. Learn how algorithms reward consistency and to stay ahead in the...
AI-for-Publishers
Video
Industry-Trends
Adam Hua
Mar 11, 2025
The Creative Divide: How Coca-Cola's AI Christmas Ad Challenges Industry Assumptions
Coca-Cola's groundbreaking AI-generated Christmas ads. Learn how strategic integration of AI technology can enhance creative impact, providing...
Case Study
Creative
Ai in advertising
Adam Hua
Mar 7, 2025
AI for Advertising: How Artificial Intelligence is Transforming the Future of Digital Ads
Discover how AI for advertising is transforming digital marketing with smarter targeting, automated ad creation, and AI-driven video ads for maximum...
AI-for-Publishers
Adam Hua
Mar 7, 2025
Five Misconceptions About AI in Media Publishing
AI in media: hype or help? This report tackles common fears about AI's role in publishing, offering a balanced view with real-world examples and...
AI-for-Publishers
Industry-Trends
Case Study
Revenue
Editorial
Adam Hua
Feb 28, 2025
The Billion Dollar Revenue Engine Reshaping Digital Publishing
The analysis examines how publishers can maximize revenue through cross-platform integration, and emerging opportunities in Connected TV advertising.
AI-for-Publishers
Video
Revenue
Ai in advertising
Adam Hua
Feb 27, 2025
Case Study: Food Publisher Acquires Audiences Using AI-Assisted Video
Learn how a leading Food Publisher transformed their digital content strategy, reducing user acquisition costs by 10% while creating assets 5x faster.
AI-for-Publishers
Industry-Trends
Case Study
Revenue
Adam Hua
Feb 13, 2025
A Case for Scaling Video Investment: Wired.com vs TheVerge.com
An in-depth analysis comparing wired.com and theverge.com reveals how strategic video investment drives 2.3x higher revenue per impression and 78.55%...
Industry-Trends
Revenue
Adam Hua
Feb 4, 2025
Video Monetization in 2025: Five Proven Publisher Strategies
A comprehensive analysis of video revenue strategies for publishers in 2025, examining verified case studies from major media companies. Visit now!
Industry-Trends
Revenue
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